Kansas Beef Council's Programs & Events
The Kansas Beef Council hosts programs and events that bring people together around beef. Through education, partnerships, and outreach, we support producers and help consumers learn more about beef’s role in nutrition, sustainability and everyday meals.
Sporting Kansas City
The Kansas Beef Council is proud to partner with Sporting KC, Kansas’ only professional soccer team, to showcase beef as the protein that powers athletes, families and fans alike.
KSHSAA
The Kansas Beef Council is proud to announce its official partnership with the Kansas High School Activities Association as the Official Protein Sponsor of Kansas high school athletics.
Tailgater of the Game
Kansas Beef Council is proud to continue its partnership with Kansas State Athletics through the Tailgater of the Game program, spotlighting the fans who make beef the star of game day.
Hit the Road with Flavor: Celebrate 100 Years of Route 66 Along the Beef Trail
The iconic Route 66 celebrates its 100th year in 2026 and Kansas invites you to celebrate by traveling the beef trail. Explore restaurants and beef cultural attractions along the route.
Beef Certificate Program
The Kansas Beef Council (KBC) and the Kansas Corn Commission will reimburse Kansas high school and middle school FCS foods classes and ProStart programs for the purchase of beef used in classes and teaching labs. Your school is eligible for reimbursement based upon the number of students enrolled in FCS foods classes and the school classification for ProStart programs. Funds will be allocated on a first-come-first-serve basis. Funds are only available in Kansas schools.