Kansas City is world-famous for its barbeque, but did you know it’s also the soccer capital of America? Now, we’re bringing those two passions together in a big way! The Kansas Beef Council is proud to partner with Sporting KC, Kansas’ only professional soccer team, to showcase beef as the protein that powers athletes, families and fans alike.

With 17 home matches and more than 360,000 fans in attendance, Sporting KC provides an incredible platform to connect with a young, active and growing audience—one that values nutrition, quality food and performance. Soccer’s rising popularity brings a diverse and health-conscious fan base, making this the perfect opportunity to highlight beef’s essential role in fueling strength, endurance and recovery.