Newsroom

September 24, 2026

Beef Ads Meet Shoppers Where They Are in National Retailer Campaign

A growing share of protein purchases is now decided on a screen, in a digital cart, before shoppers walk into a store. A checkoff-funded e-commerce campaign, supported by the Kansas Beef Council (KBC), meets those shoppers there, placing beef advertising on a national retailer...

September 24, 2026

KBC Brings Checkoff-funded Nutrition Education to Kansas Dietitians

Registered dietitians are among the most trusted voices consumers turn to for food and nutrition guidance. When those professionals have accurate, evidence-based information about beef’s place in a healthy and balanced diet and lifestyle, that confidence carries straight into ...

September 24, 2026

Three K-State Fans Claim “Tailgater of the Game” Title with Three Home Games Left.

The 2026 K-State football season is in full swing with three tailgaters claiming the title of "Tailgater of the Game." Three home games remain for fans to have a chance at winning a Pit Boss griddle, prize banner and bragging rights. Each week, Kansas Beef Council (KBC) and K-...

September 24, 2026

Beef Certificate Program Reaches Nearly 22,000 Kansas Students During 2025-26 School Year

For more information, contact: Hailey Gilbreath Director of Communications Kansas Beef Council [email protected] FOR IMMEDIATE RELEASE September 24, 2026 Beef Certificate Program Reaches Nearly 22,000 Kansas Students During 2025-26 School Year (TOPEKA) — The Kansas Beef Co...