Get Ready For Tailgating Season With Beef!

The Kansas Beef Council returns to Bill Snyder Family Stadium with the “Tailgater of the Game” program for the 2026 K-State football season. Tailgaters have a chance to win a Pit Boss griddle at the first six home games simply by cooking beef at their tailgate. The program kicks off September 5 ahead of the Wildcats’ home opener against Nicholls State University.

How It Works

Here is how it works: fire up beef at any K-State home game and you are automatically entered to win. Each game, one tailgater is selected to receive a Pit Boss Tabletop Griddle and KBC swag. At the end of the season, one lucky weekly winner is randomly chosen as the Tailgater of the Season and takes home a Pit Boss Smoker and box seats to the final home game.

Home Game Schedule

Find us at the next K-State home game for your chance to win!

September 5, 2026

6:00pm CT


September 12, 2026

11:00am CT


September 19, 2026

11:00am CT


September 26, 2026

Time TBD


October 10, 2026

Time TBD


October 17, 2026

Time TBD


November 7, 2026

Time TBD


November 21, 2026

Time TBD


Winning Tailgate Recipes That Won't Last Past Kickoff

Crowd-sized beef recipes that are gone before the coin toss.

Smoked Brisket and Grillo's Pickles® Slider

Smoked beef brisket, barbecue sauce and Grillo's Pickles® topped on a slider bun.

Learn More

FY24 BIWFD Recipe Photography

Beef Chili

This traditional chili couldn't be any easier. Simply brown lean Ground Beef, add in pantry-friendly ingredients and simmer for 20 minutes. The result? A chili that tastes like it's been cooking for hours.

Learn More

Nacho Beef Dip

Nacho Beef Dip

Ground Beef, salsa and cheese dip meet in the skillet for a family favorite recipe. Try this dip with tortilla chips or veggie strips.

Learn More

FY24 Fall Refresh Still Image

Tailgating Treasures

The biggest games of the year deserve the best recipes. Whether the tailgate is in the parking lot, backyard, or home kitchen you'll be the MVP with these great tailgating recipes.

Keep Exploring

Route 66 Beef Trail State Beef Council Campaign

Hit the Road with Flavor

Celebrate 100 Years of Route 66 Along the Beef Trail

Learn More

Sporting Kansas City

The Kansas Beef Council is proud to partner with Sporting KC, Kansas’ only professional soccer team, to showcase beef as the protein that powers athletes, families and fans alike.

Learn More

Sports Nutrition Game Plan

If you and your team are interested in tackling your nutrition, visit the Sports Nutrition Game Plan website to learn more and sign up for free. 

Learn More