Beef. The Protein That Powers Champions.
The Kansas Beef Council is proud to announce its official partnership with the Kansas High School Activities Association as the Official Protein Sponsor of Kansas high school athletics. This partnership spotlights the strength and community spirit of Kansas student athletes while showcasing beef as the protein that powers their success.
Sports Nutrition
Game Plan
A key component of the partnership includes the Sports Nutrition Game Plan, a free online resource designed to help athletes, coaches and parents learn how to properly fuel for performance. Developed by a registered dietitian, the program offers science-based nutrition guidance, including videos, recipes, meal plans and hydration tips, all emphasizing beef’s role as a high-quality protein for performance and recovery.
Kansas Beef Council Partners with KSHSAA as Official Protein Sponsor of Kansas High School Athletics
The Kansas Beef Council (KBC) is proud to announce its official partnership with the Kansas High School Activities Association (KSHSAA) as the Official Protein Sponsor of Kansas high school athletics.
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Sporting Kansas City
The Kansas Beef Council is proud to partner with Sporting KC, Kansas’ only professional soccer team, to showcase beef as the protein that powers athletes, families and fans alike.
Sports Nutrition Game Plan
If you and your team are interested in tackling your nutrition, visit the Sports Nutrition Game Plan website to learn more and sign up for free.