In pursuit of better beef

Raising beef is a complex process, but throughout the entire journey one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way by using the latest technology and resources. 

Beef quality assurance

Currently, more than 700,000 cattle farms and ranches in the United States, with an average herd size of 40 cattle, produce 19 percent of the world's beef. Learn more about the people and the process involved in raising beef from the pasture to the plate.

Pen Rider Cowboy

cattle care at the feedyard

Cattle care beef quality assurance kansas

beef quality assurance

technology in agriculture beef industry drone rancher

technology & animal care 

real beef one simple ingredient