Barb Downey shares why it is important to reach out to Millennial audiences. She will also briefly discusses how beef producers get together and set the priorities for the coming year on how Checkoff dollars we collect will be allocated and spent. 

January 27th, 2017

Kevin Thielen discusses the upcoming trip to Nashville. 

January 13th, 2017

John Sachse, Director of Industry Relations, discusses the upcoming Beef Quality Assurance workshops. 

December 30th, 2016

Kevin Thielen, Executive Director, discusses some of the highlights of 2016 and some of the great programs gearing up for 2017. 

December 16th, 2016

Sharla Huseman, Director of Marketing, discusses the Roast and Toast campaign with Hy-Vee. 

December 2nd, 2016

Shawn Darcy discusses the most recent consumer trends

November 18th, 2016

In this segment, John Sachse discusses the upcoming consumer trends workshop by Shawn Darcy and Dr. Dan Thomson.  

NOvember 4, 2016

Kevin Thielen, Executive Director,  discusses beef exports and the USMEF.