Beef. It's What's In the Meat Case

Research indicates 32 percent of consumers often have difficulty finding a certain cut of meat. If unable to find what they want, 12 percent won't buy any meat at all.*

The Beef Made Easy™ program organizes the beef section of the meat case by cooking method. Consumers think about meals, not anatomy.

• Color-coded signage directs shopper to specific cooking method sections.
• On-pack cooking instruction labels help take the guess-work out of shopping for and preparing any fresh beef item.
• Consumer education brochures help answer your questions about this program and the different cooking categories.

Retailers and Meat managers: Want more information on Beef Made Easy™? Contact Sharla Huseman at sharla@kansasbeef.org.

Check out www.BeefRetail.org, the central beef resource for retailers, suppliers and partners of the industry.…with up-to-date information and innovative ideas designed to bring knowledge, convenience and increased sales to your meat department.

Break Down Brochure