How are cattle raised from pasture to plate?

Have you ever wondered what beef production looks like at every stage from pasture to plate? Take a few minutes to meet the ranchers behind every stage of the cattle lifecycle. 

Caring for cattle on the pasture

Ride along with a 5th generation rancher, PhD and father of two as he checks on the health of his cattle and administers antibiotics when needed. 

Learn More

Caring for newborn calves

Follow one rancher as he checks for newborn calves in his pastures in the early morning 

Learn More

A PASSION FOR CONSERVATION

Explore the abundant grasses of the Flint Hills and how one Kansas rancher was recognized for his conservation efforts. 

Learn More