How are cattle raised from pasture to plate?

Have you ever wondered what beef production looks like at every stage from pasture to plate? Take a few minutes to meet the ranchers behind every stage of the cattle lifecycle. 

Caring for cattle on the pasture

Ride along with a 5th generation rancher, PhD and father of two as he checks on the health of his cattle and administers antibiotics when needed. 

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Caring for newborn calves

Follow one rancher as he checks for newborn calves in his pastures in the early morning 

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Explore the abundant grasses of the Flint Hills and how one Kansas rancher was recognized for his conservation efforts. 

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