from a rancher's pasture to our plate

Have you ever wondered what beef production looks like at every stage from pasture to plate? Take a few minutes to meet the cattlemen and women behind every stage of the cattle lifecycle. 

The-Beef-Lifecycle_Poster

Talented, trained and dedicated

At every stage from pasture to plate, there is a talented, trained and dedicated professional ensuring a safe, nutritious and responsibly raised product. Read, Download and Print this Document

Caring for cattle on the pasture

Ride along with a 5th generation rancher, PhD and father of two as he checks on the health of his cattle and administers antibiotics when needed. 

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Caring for newborn calves

Follow one rancher as he checks for newborn calves in his pastures in the early morning 

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A PASSION FOR sustainability

Explore the abundant grasses of the Flint Hills and how one Kansas rancher was recognized for his conservation and sustainability efforts. 

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